Strategy First, then Content

At TDC, our primary driver is delivering the best Strategic Marketing guidance and support to our clients as possible. Our goal is to make an impact, not to sell our services. We are intensely focused on understanding our clients’ goals, helping them create a plan, then getting to the point where our team can create content, publish it, and measure our performance.

Own the Hub

Websites are one of the few ‘Owned’ platforms in a given publication stack, so we aim to overdeliver and make sure our clients’ websites tell their story, are simple for their audiences to navigate, and contribute to a positive Brand experience. TDC’s approach to Website Design incorporates overall Brand goals when designing, building, launching, and maintaining Websites for our clients.

Photography is in our DNA

We’ve been told that TDC has a bit of an unfair advantage as it began as a corporate and architectural photography company and grew into a full-service Marketing Agency (not the other way around like many others). Having years of experience, the knowledge of what corporate, non-profit, and government clients strive for with regards for their images has set TDC apart from the pack.

Storytelling Takes Your Brand to the Next Level

Demonstrating how your Brand serves as the guide to solve your audience’s philosophical problems is core to a solid Marketing Strategy - and doing that through video storytelling is the most consumable way to accomplish that goal. A good story is built on authentic experiences, not heavy scripting, teleprompters, and overly-complex storyboards. Audiences don’t want to be ‘sold to’ with video, they seek to ‘engage’ with your Brand’s story.

Don’t Forget about Design Language

A Brand’s visual elements and design language should be clearly defined. Colors, typography, textures, depth, as well as the meaning behind each of those components are crucial to maintaining a strong Visual Brand. Having a skilled graphic design team that sets, maintains, and evolves a Brand’s graphic design language over time is what separates TDC apart from other Marketing agencies.

Email is King

One of the best platforms of both establishing new and strengthening existing relationships is Email. Developing an Email strategy for ‘Brand A’ will likely look different than ‘Brand B’ as each category varies widely in terms of purpose, frequency, calls-to-action, and desired outcome from Email Marketing. Additionally, understanding the proper application of automated emails without pushing your audience away is something TDC is capable of handling.

Upstream and Downstream Ads

Many clients think of Ads as a core component to their Marketing strategy, but aren’t sure what platforms to leverage, how to measure success, and perhaps most importantly, what to change about their Ad strategy over time. Sometimes, Ads exist to stay as far upstream in the buyer’s journey as possible. Other times, it’s about being the answer to your audience’s question.

Social Cannot be Turn-Key

The landscape of our audience’s attention on Social Media continues to evolve, and that means it helps to have a partner who understands each platform’s strengths, weaknesses, and proper processes for elevating your Brand on each network. The key word is ‘partner’ - a well-executed Social Media approach is never completely in the hands of the client, nor the Marketing team - it has both a shared vision and shared execution.

Find Your Voice

Crafting well-written content in the voice of a client that supports their Brand is incredibly challenging, but a worthwhile endeavor when that voice is found. Similar to our approach to Social Media, creating excellent written content isn’t turn-key, but rather a partnership that involves feedback, technical knowledge, and communication to find and evolve the voice of the Brand.